Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our on page SEO audit helps establish the foundation of your online presence, ensuring you gain the top exposure you need to rank. We analyze the key areas on your site where webcrawlers look for keywords and topical signals. A site that loads in two seconds or less performs better when it comes to conversion rates, as well as search engine results.
• Relevance & format – does the title tag clearly describe the page content with a keyword included? Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP. As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive.
However, it’s not unusual to see them grouped together, or completely bespoke pieces of work put together to meet specific needs. There are no hard and fast rules about all the different types of SEO audit, but they typically either cover different elements of SEO, or serve different scenarios. Different people have different names for the same thing, and sometimes names are used loosely and interchangeably. For more details about GBP optimization, check out this Google Business Optimization Checklist.
Regular audits allow businesses to stay competitive in search rankings, adapt to algorithm updates, and improve their digital presence. Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
What Is an SEO Audit? (And How to Do SEO Audits as a Beginner)
Receive timely email alerts when severe issues are detected and address problems before they impact your search rankings or user experience. Thanks to integration with our Backlink and Ranking Monitoring features, you’ll get a complete picture of each URL’s SEO performance in one place, including its SEO issues, backlinks, and rankings. Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis.
Simply put, structured data is your chance to tell search engines how you want your search results to appear. An in-depth keyword analysis can help you uncover those valuable keywords. By taking a close look at the keywords your competitors rely on and the ones they may be missing, you can expand your list of keywords with new opportunities. What’s more, SE Ranking integrates with Google Analytics and Google Search Console so that you can see all the essential data from each tool on a single interface. The tool also allows you to export ranking data in XLSX or CSV file formats for your convenience.
A human-readable filename, one that ideally uses descriptive keywords, is the way to go. This leads to Cumulative Layout Shift which can impact your Core Web Vitals score, which in turn can harm your rankings. While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page. Regardless, ranking in image search isn’t the only reason to optimize your images, as images can play an important part in your overall SEO. Popups and banners that get in the SEO Anomaly way of content are a common feature of websites, especially on mobile.
Step #8: Ensure Your Site Is Mobile-Friendly
Below, you can find an explanation of each audit point, along with recommended tools and techniques to examine each point. This audit spreadsheet is downloadable and you can modify it for your own purposes. If you’re an agency or consultant, you can incorporate it into your own audit process, or if you’re a website owner, you can quickly check the important SEO elements of your own site. In the wild are generally thin, poor quality or are composed of heavily automated content which is spat out by tools such as SEMRUSH, AHREFS, Sitebulb and other “SEO” platforms. Our SEO audits are driven by BIG DATA and NOT third party projection tools. An elevated dive into your websites organic performance, tech & trajectory.
- And it’s something you need to prioritize as part of your SEO audit checklist.
- For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.
- This is because you show that your information is backed up with sound research.
- There are many benefits of SEO audits, including improved website visibility, increased traffic, and higher conversion rates.
- Google Search Console, along with Google Analytics, work together to help you do deeper analysis on what needs to happen for your audit to become successful.
That’s why our SEO checker looks at a few key areas of your branding. Discover whether your pages load quickly for users and search engine crawlers and receive recommendations for speeding up your website. In the context of an SEO audit, thoroughly review and analyze search queries related to your website. Gain insights into user behavior, preferences, and intent by examining the specific terms users employ. This analysis aids in refining content strategies and optimizing for queries that align with the target audience’s search patterns.
If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Understand your site’s SEO performance and get custom recommendations for improving your rankings and traffic. An SEO score measures a website’s overall technical SEO health and its ability to compete in organic search. Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s. The software crawls your site and analyzes your website’s log files to create a comprehensive report. Once an audit is complete, the tool provides you with a detailed report that outlines all the issues and includes tips on how to address them.
