These directories act as an online hub for businesses in your area. This builds trust with search engines and reinforces your brand’s credibility. Social media platforms allow you to share valuable content from your website. When reputable profiles share your content, it increases your website’s authority. Search engines like Google and Bing consider authority a key ranking factor.
What is off-page SEO? A Guide for 2025
With so much competition in the digital marketing world, it’s important to stay on top of what works and what doesn’t. In fact, a recent uptick in our blog rankings coincided with one of our authors, Patrick Stox, winning a knowledge panel. While causation doesn’t always equal causation, our gut feeling is that these two things were related. Given that Google is looking for content that demonstrates expertise, hiring expert writers will likely increase your chances of ranking. Just head to google.com/business, sign up, and fill in your details. While different, both types of SEO are critical to growing your organic search visibility.
What is the difference between off-page SEO and on-page SEO?
Essentially, on-page SEO focusses on keyword optimization by placing the right keywords at the right places in the right number. The more people link to your website and mention your brand, the more Google and other search engines will think that your site is a credible and trustworthy source of information. Google loves brands and prefers to rank branded websites on top of the results. The reason is the same as explained above about Expertise, Authority, and Trustworthiness. Brands are more reliable and likely to be trusted by users, which translates to a better user experience and happier Google users.
The GSC Links report shows which websites link to your pages, boosting your authority. The GSC Crawl Errors report highlights external links that need fixing, allowing you to improve visibility and enhance off-page SEO. Resource page link building consists of getting listed on curated pages that link to valuable industry resources. A resource page is a curated webpage that lists valuable links, tools, or references on a specific topic to help users find relevant information.
Page Experience
No matter what niche you’re in, you can find various forums and communities your audience frequents to discuss all sorts of topics. Create platform-specific content—Each content type works best on a specific platform. For example, you can publish long-form content on YouTube and short-form content on TikTok and Instagram Reels. Local citations are often called NAP citations because this acronym stands for the key information they should include—name, address, and SEO Anomaly phone number. A particularly important aspect of GBP optimization is reputation management. Right off the bat, it should be said that the link to your site on the GBP page doesn’t count as a backlink.
- Let’s say an industry publication linked to a competitor resource that has since been deleted.
- There are several ways to do this, which you’ll learn about further in this guide.
- Share your own personal experiences and advice, and people will soon start thinking “Damn, this person really knows what they’re talking about!
- Before you start building or earning backlinks, it’s essential to understand the different types of links and the factors that influence the equity of a link to your website.
- For local businesses, local SEO and citations are crucial, while e-commerce brands may focus more on content marketing and backlinks.
