One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic. It provides valuable insights into keyword research, in-depth technical SEO audit issues, competitive and SEO analysis, backlink analysis, and more. Translating a website is time consuming and costly—because you’ll need to put in effort and ensure all versions show up in the relevant search results.
Fix your issues in-house
- In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist.
- If you’re running a multilingual website, you need to regularly check if your hreflang tags are implemented correctly.
- In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.
- You can also invest in page speed services from a digital marketing company like WebFX.
I’ve seen almost everything that can go right – and wrong – with websites of different types. After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. Completing a comprehensive SEO website audit is just the beginning of your optimization journey. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain.
Link Building Community
If it’s the latter, Google will be able to tell that you’re the original source. However, you must make sure that you use original content on each page of your site to avoid duplicate content. To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all SEO Anomaly you need to do is visit the tool, enter your website, and click analyze.
Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1. To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Another way is to use Google Analytics to view traffic from all search engines. For one client, I used user engagement metrics from Google Search Console and heatmaps to recover from a Google core update hit.
Analyze Search Performance
Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork. You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).
When looking at the results of your website crawl, find any 404 pages that are linked from your content. Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off. Read on to learn more about how to perform an SEO audit in 9 steps.
For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.” Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks.
The paid version, known as the ‘Licensed’ version, is priced at £149.00 per year. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.” The more profitable your project is, the more expensive each error costs. Google Search Console and Google Analytics collects valuable data about your website. You can upgrade or downgrade your plan at any time (including during the trial) within the ‘My Account’ area of your account.
